Collaborating is not only beneficial in business, but it can also make work more exciting and creative. Recently, we had the pleasure of collaborating with a few local businesses for our most recent campaign shoot for The Country Dreams Collection.
This collection features eight gels in neutral transitional shades, and to capture the soft and romantic feel of this collection, I drew inspiration from Marc Jacobs Daisy Adverts when planning the initial vibe of the shoot in the early planning stages.
The first step in planning this campaign was to find the perfect venue. I knew I needed to find somewhere beautiful which embodied the natural beauty of this collection, but we also needed a venue which had indoor access for nail application and for the models to be able to get ready. We approached The Knowle, which is a local wedding venue close to Lecenté HQ, and they were more than happy to collaborate with us. The stunning grounds of the venue proved to be the perfect backdrop for our shoot and was exactly what I had in mind when I first pictured what the campaign was going to look like.
Next, we needed to find outfits for our models. Here at Lecenté, when planning campaigns, we aim to keep things sustainable as much as possible. To do this we wanted to avoid purchasing new clothes which would only be used once for the shoot – we like to use charity shops as much as possible but finding clothes for all the models is sometimes tricky, so we contacted a local clothing boutique, Jane’s Stall. They too were more than happy to collaborate with us and lent us all the clothes we needed, meaning that after the shoot we returned them and they could get sold rather than being purchased by us and used once. I also wanted to incorporate some fresh flowers into the shoot so the day before I headed down to a local small business D&G Florist and with the florist’s help selected some different flowers. For all the additional props, we searched in our local charity shops and managed to source everything we needed including baskets, blankets, straw hats etc.
As the shoot day arrived, I was excited to see how it was all going to come together. I knew that all the collaborators were on board and the outfits, venue, and props were all organised. I had planned out all the timings of the day beforehand to ensure that everything ran smoothly, whilst still ensuring that our models felt comfortable and confident in front of the camera.
Sophie from Sophie’s Cosy Corner, our skilled Lecenté Creator, was responsible for the nails for the shoot; from preparing the press on nails which complemented the gentle and romantic atmosphere of the collection, to prepping the models nails and applying the press on. Moreover, she exuded a positive and vibrant energy on set, and her friendly and lively personality put the models at ease throughout the day.
The models looked stunning, with their clothes and nail art adding a touch of elegance to the shoot. We were thrilled with the final product and couldn’t be more proud of our team.
The Country Dreams Collection campaign shoot is undoubtedly one of our favourites to date, and we are grateful to have had such a fantastic group of collaborators to work with. By coming together, we were able to capture the essence of the collection and make it shine. This is the power of collaboration, and we can’t wait to see what we can achieve together in the future.
Blog by Ellie Thomas, Lecenté Social Media & Marketing Co-Ordinator
Ellie in action.
The Country Dreams Collection is available for purchase fromwww.lecente.com
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!