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Gemma Plumb



Gemma began working in the industry as a mobile and home-based salon in 2015. After building up her client based, she realised she wanted to expand a grow a team of artists and opened her first high street Salon “Shade.Beauty” in 2019 and soon after opened “Shade.Beauty Training Academy”.

Gemma says “Quality training has always been a priority to me when getting into the industry and after noticing major gaps in nail education being offered in my local area, I knew I wanted to make a change. From day one of offering nail courses, I have always recommended and directed students to Lecenté as this is a brand I’ve consistently used and been blown away by through my career as a nail artist. Being able to officially become part of the Lecenté team is just a dream come true and by far my greatest achievement in my nail career so far. I can’t wait to help the new generation of nail artists to grow and achieve their nail dreams”.


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