How To Transition Brands – Cost Effectively.

We’ve all been there when we fall out of love with a system for one reason or another but can’t help but stare at the products and see all the hard earned £££ spent on it.

It’s a vicious circle, invest in something else but lose the money on all the original investment. So how can you transition but in the most cost-effective way?

Firstly, before a new investment in a new brand is made question yourself WHY are you switching?

• What boxes is your system not ticking for you? Affordability, variety, ease, Brand support?
• Is there anything you can do to make this system work better for you? Don’t switch so hastily if you think you are not getting the right results, reach out to the Brand for support. Switching without exploring this could mean you invest in a new system and simply take the same problem with you.
• Does your system work great but just isn’t working for everyone? Remember that’s fine! Every client is different, no one brand will suit all. You could just scale back your collection and add in a secondary system to offer a larger variety for your clients, and a full transition may happen organically.

So, you’ve answered the above questions, but you’ve decided you are definitely going to switch. What do you do now?

1. Do your own research. Contact your new potential Brand, ensure they tick all of your boxes. Discuss starter packages, payment options, Education and transitional support.
2. Begin to ‘excite’ your clients with chats about some new and exciting products you are going to be adding soon. No client will thank you if you suddenly pull the rug from beneath them and get rid of the products they knew and loved. Some clients hate change. But if you involve them in the process and sell the benefits of the products to them, they will transition with ease. You could even hold a ‘NEW IN’ event/offer!
3. The key word is transition. Do not suddenly stop and use something else. You know your clients, make note of go to colours that are popular and you couldn’t be without. Discuss with your new brand your starter package, ensuring some of your go to colour equivalents are in your new order.
4. Purchase some sticky dots. Use your old and new system side by side for the transition, pop a dot on shades you know you cannot be without, and when you use any other colour from your old system pop a dot on it. After 4-6 weeks the use of your old Brand will have naturally diminished, and the clients will want the new exciting system because they have been sold all the benefits and you have built the excitement. Bottles with dots on are shades customers want and love, so scan your system for similar shades without dots and sell them. These are your ‘shelf sitters’. Do this every couple of weeks and use this cash to purchase replacement shades from your new Brand while you use up what you have.
5. Keep an eye on your old Brands selling sites. Just because you don’t love them anymore doesn’t mean no one else does. Especially in this financial climate, techs need a helping hand to get a particular shade, and it just may be a shade you do not need anymore. Win Win! You never know someone may want a bundle and your total switch happens much quicker.
6. Take the Education! You invest your money, even buy the latest collection, but its just as important, if not more important, to really delve deep in knowledge of your new Brand and learn how to get the best from it. Otherwise, you will be wasting even more money looking to switch again very soon. (And remember Education is tax deductible!)
7. Look at all of your stash! Do not just focus on your gel collection. We are all guilty of buying EVERYTHING! It’s addictive, but we don’t need it. Look at what other goodies are in the back your drawers you can make sale of to contribute towards your new investment.
8. Finally, get your pricing straight! Your new Brand should be able to assist with your cost per service figures. An exciting new Brand is a perfect time to elevate your prices! No quibbles. A simple £1 increase per service, based on 5 clients a day, 4 days of the week, (4 week month) is £80pcm extra! Don’t be nervous of £1 (or more) increase, we all know everything in life has increased much greater than that! This increase could purchase an entire new release every month (or some updated education!).

If you are here looking to transition or add Lecenté to your business email info@lecente.com who will assign an Educator locally you, who will assist in building a transition package to suit your needs.

We may even be able to get one of our Award-Winning Educators to visit your salon or arrange for you to visit their salon for a first hand demonstration of Lecenté Create, it’s benefits and for you to try yourself (location dependent).

Transition Kit (SAVING OF 25%!):  www.lecente.com/transition-kit