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Creating content is without a doubt my favourite part of my job. It was something that I never put much thought into until the first lockdown, when I had more time and decided to put all my time and effort into my social media, which turned out to be one of the best things I ever did.
I had never really had the chance to put that kind of effort into my content and social media before so I wasn’t aware of the possibilities that could come of it.
My everyday work on clients usually consists of a classic French or maybe a bright red if they are feeling adventurous, so to actually have the time to be creative with my designs was so much fun. I surprised myself with some of the design concepts and content I came up. I discovered a whole other side to our industry and I fell in love with it! And the fact that I can make an income from doing something I love so much is amazing.
Content creating is something that people make look effortless, however, the work that goes into a 30 second reel is much more than it seems. Some of my videos have taken me a full day to create; from coming up with the design idea, then applying it (sometimes failing numerous times), then finally creating something I am happy with. Then I have to move on to the editing process; putting it all together in a video with music – some videos flow really well and come out perfect the first time, others need to be played around with. My working day sometimes starts at 5am and I can still be going at certain times of the evenings just to catch the right lighting which I actually look forward to, I think that’s when you know you are passionate about your job.
I might also throw a few paddy’s on my slightly off days when I feel like every design is going wrong and I’m suffering with a case of ‘Artist block’ but it always turns out ok in the end. I think I’m my own worst critic and some things aren’t always as bad as I see them. I try to get some honest opinions and feedback of my ideas before I submit them if I’m a bit unsure – which is usually from my mum and best friend (I think I drive them mad!).
Coming up with ideas can be the easiest or most difficult part of the whole process. Some days I am bursting with ideas and some days my mind goes blank. I always have something to hand to make a note of an idea as soon as it pops into my head before I forget, it’s not unusual for these ideas to pop up in the middle night.
My notes in my phone are full of them. I have albums full of inspirational screenshots, you would be amazed at some of the stuff you can get inspiration from when you put your mind to it. You don’t need to solely search nail designs to get ideas, I have had inspiration from wallpaper, books, clothing patterns, crystals and even cocktail cans! Be open minded, the nail art world is endless!
Without a doubt I love creating content, even if it sometimes takes a while. Seeing some of the stuff I have created and the end result all put together in a video and seeing people’s reactions to them once they have been uploaded is massively rewarding!
Content creator Kit list: