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Introducing Flexe - The Rubber Colour Builder From Lecenté

Introducing Flexe - The Rubber Colour Builder From Lecenté

Making a bold entrance into the industry Flexe is finally here! The newest must have product from Lecenté, a rubber colour system that is set to cause a stir, it glides, it grips, it gives…it’s genius!

A fibre free formula, which benefits from being HEMA/Di-HEMA/TPO free.

launching in 6 bold colours, perfect for summer, festivals and holidays, Flexe cleverly bridges the gap between a gel polish and a builder gel to provide the product that many clients and techs are searching for.

Now you may be thinking…do I need another Builder? Perhaps, inevitably you have fallen head over heels for Fusion and what’s not to love, but there’s definitely room and reason for both.

We have come to learn that unfortunately there is no one product that fits all which is why Lecenté passionately promote providing a prescriptive service to your clients, by choosing the product that will offer the best solution to their needs.

We all have those clients with hardworking hands or those with professions or pastimes which mean their hands have more water exposure, these clients will relish in the retention of Flexe and it will quickly become their go to product.

It’s a flexible coating that mimics the natural nail, bends without breakage and is perfect for those looking to maintain and grow their natural nails.

Prep, prime, paint… with the speed and simplicity of a gel polish application while serving superior performance. The effortless ease and efficiency of Flexe is a win for techs, reducing service times without compromising on standards.

With limitless colour opportunities, we are set to see the Flexe range expand, Lecenté are preparing to deliver something to suit everyone from simplistic natural nudes to the bold bright shades.

I was fortunate enough to have early access to Flexe, and was excited to be amongst the testers of this new product (one of many perks of being a Lecente Creator). Over a five month period I tried and tested Flexe, finding it a great fit for my business.

I am also proud that I also had an influence in the name, during my feedback to Maria (Lecenté Co-founder) the word Flex was used so often that it stuck. I was over the moon when Maria announced that she and the marketing team had decided that there was not a more fitting name than Flexe.

I am so excited for you all to try it, I just know you and your clients will love Flexe as much as my clients and I do.

Written by Lecenté Creator Elizabeth Barlow

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