We are Lecenté™Desire · Create · Innovate
Lecenté was founded in 2011 by Brother and Sister team Ged and Maria Cientanni.
That same year we partnered with award winning distributor Sweet Squared Ltd and it has proved to be a blossoming partnership. Sweet Squared have lovingly represented Lecenté in the UK and helped propel the brand into the professional nail industry.
Lecenté now offers product and education around the world with a network of talented distributors.
Serving the nail professional premium, safe and innovative nail art products is at the heart of our mission and we are passionate about supporting this creative and talented industry along with our respected distributors!
We are so glad you dropped by – welcome to Team #LoveLecente !
ANIMAL TESTING POLICY: All Lecenté Glitters & Powders are cruelty free and have not been tested on animals. All of our products are vegan with the exception of our brushes which contain hair from humanely kept Kolinsky Sables that are brushed at regular intervals throughout the year.
Meet The FoundersDesire · Create · Innovate
Co Founder Ged Cientanni always had big dreams of owning a company, wanting to follow in the footsteps of some of his family members. He knew he had the skill to run a business efficiently, and the passion to build an empire – when big sister Maria offered him the opportunity to partner up, it all clicked into place.
“When Maria offered me the opportunity to start a business, I couldn’t say yes quick enough, I had always aspired to be my own boss one day. I had no experience in the industry, instead bringing my management and business skills to the table, but I soon learnt that the nail industry is exciting, fast moving and filled with brilliantly talented people. It’s an honour to be part of such a fantastic industry”
Industry Innovator of the year 2015, Co Founder and creative director Maria Cientanni has been in the nail industry for over 20 years, and after years of practicing nails, educating and loving the industry Maria set her sights on creating a nail art brand that would excite clients and nail pros alike.
“I have worked with many products in my time, none of which truly inspired me. I wanted to create a brand that not only offered premium products of the highest standards, but a brand that would inspire the nail pro to maximize their business opportunities through innovation. My brother and business partner Ged and myself got to work, and after many sleepless nights, in 2011 Lecenté was born”